Sponsorships in Brazilian Football: A New Era of Team Partnerships


Brazilian soccer clubs are accepting sponsorships from new partners that have not previously been introduced to their sport, providing additional benefits to the clubs. The stories are being followed by betika, download betika app latest, so to avoid missing the main one.

Corinthians recently signed an agreement with VaideBet, who will serve as the main sponsor until 2025, replacing Pixbet.


1. VaideBet

VaideBet, an online betting company based out of Curacao, recently signed a three-year shirt sponsorship deal with Corinthians worth R$370 Million annually – making this deal the biggest in Brazilian football history and surpassing Flamengo who agreed a two year agreement worth R$85 Million with Pixbet just last week.

The VaideBet will have a presence across all teams at Corinthians and is expected to be one of the highest sponsorship deals in Latin America, according to president Augusto Melo. Melo defended the deal by noting all partnerships are subjected to stringent legal scrutiny while stressing his trust in Yun Ki Lee, their new legal director.

Corinthians will unveil their VaideBet-sponsored jerseys during the opening match of Campeonato Paulista campaign against Guarani on January 21.

2. Guarana Antarctica

Soccer is an enormous sport in Brazil, yet women’s teams still receive only a fraction of the investment that men’s teams do. To bring attention to this discrepancy, soft drink Guarana Antarctica launched an aggressive social campaign in 2021.

AB-Inbev-owned brand Stella Artois made headlines last month when it made an unprecedented step to support female players by offering space on its cans for potential sponsors to display their logos. This initiative marks an impressive move by an already successful sponsorship agreement between it and CBF to increase female player representation on football pitches throughout Brazil.

NYCFC and Brazilian businesses are joining forces to foster greater relationships between Brazilian communities in New York City and soccer fans, and their national team. Through this collaboration, fan events including meet-and-greets with players, youth soccer tournaments, food and beverages, raffle prizing, DJ sets and food/drink service will take place and this partnership will last throughout 2021 season and beyond.

3. Vivo

Vivo stands out in Brazil’s consumer market thanks to its advanced smartphone products and intelligent manufacturing network, boasting R&D centers in Shenzhen, Dongguan, Nanjing, Hangzhou Shanghai and Beijing for R&D purposes. Meanwhile, Vivo provides its global customers with quality smartphones featuring cutting-edge proprietary technologies such as 5G networks, artificial intelligence platforms and imaging systems – creating superior experiences that stand the test of time.

Vivo Communications holds an eight-year sponsorship deal with the Brazilian Football Federation that encompasses both men’s and women’s national football teams. Along with branding rights on team uniforms, physical inventory, community outreach projects, and using its campaign slogan ‘Give Your Dreams A Shot’ to motivate its target audience and using influencers like water marathon athlete Ana Marcela Cunha and Tokyo 2020 400m hurdles bronze medalist Alison dos Santos as ambassadors.


Cimed Pharma signed a four-year sponsorship deal with CBF in 2020, branding themselves on hoardings and interview panels for all Brazilian national teams. However, Cimed had previously sponsored stock car racing via Cimed Racing which won 2015 Brazilian championship. With this move they ventured into soccer sponsorship.

Moreover, CIMED is funded by Region Stockholm and operates from Karolinska Institutet’s Department of Medicine Huddinge. Its purpose is to enhance clinical research at Campus Flemingsberg while simultaneously encouraging collaboration between researchers and clinicians.

This approach aims to accelerate the implementation of research results into clinical practice as rapidly as possible. Benefitting patients as soon as possible from new medical knowledge. One of CIMED’s signature initiatives is its Network Grants programme which offers financial support for innovative clinical projects.

5. Nike

Nike was an American company when they signed their deal with Brazil in 1996, best known for running and basketball shoes, yet had yet to enter the soccer market due to stiff competition from German-based Adidas.

When Brazil won its World Cup victory in 1994, a representative from an unnamed sportswear company approached CBF seeking sponsorship opportunities. Two years later, with help from Jose Hawilla as head of Traffic Brazil. Meanwhile, an unknown high-ranking confederation official. They dislodged previous sponsor Umbro by signing primary contracts directly with themselves instead.

Today, Brazil generates some of the biggest sponsorship deals in football – yet finding brands which feature prominently on match uniforms to gain maximum recognition can be challenging.


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