Have you ever wondered how a migliori casino non AAMS works? Today there are about 3,000 around the world, and in less than thirty years the sector has literally exploded, bringing the expected revenues for 2024 to 97.15 billion dollars, with an estimate of over 132 billion by 2029, thanks to more than 290 million users.
Most of the best online casinos are located in offshore countries such as Malta, Gibraltar, Curacao and the Isle of Man, but it is not always clear how they operate.
Who is behind these sites? Do they really need staff? What does it take to run a successful online casino? In this guide, we will answer these questions and shed light on the world behind the scenes of online casinos, exploring the various interconnected departments:
Find out how all these elements move and intertwine to make an online casino work!
How a Non AAMS Casino Works?
In 1994, Martin Moshal, founder of Microgaming, created one of the first foreign online casinos. At the time, however, to play you had to wait for the delivery of a CD to install on your computer.
Shortly after, Intertops added an online casino to its sports betting platform, while Cryptologic was close to doing the same. In short, there were very few options for those who wanted to gamble online at the time.
Today, however, anyone with capital and a license can buy and operate an online casino. The market is very rich, with hundreds of developers offering thousands of games.
The role of an online casino, however, is not limited to just offering games: it must also supervise their proper functioning, resolve any technical issues and maintain relationships with suppliers for updates, new releases and special offers.
Many platforms also offer a live casino section, where players can connect with real dealers and play blackjack, roulette and other classics live. A dedicated team constantly monitors these live sessions, ensuring everything is smooth, on-brand and satisfying for players.
Sports Betting
Today, it is possible to purchase a complete sports betting platform with all the necessary services, but the best betting sites prefer to have an in-house team of oddsmakers, risk management and trading personnel.
Oddsmakers are experts who analyze sporting events and calculate the probabilities of various outcomes, setting the odds that bookmakers offer to players. Odds reflect the probability of a certain outcome and are calculated by analyzing statistics, historical data and current factors such as team form or weather conditions. In practice, oddsmakers are the real “opponents” of players, and a misjudgment on their part can cost the company a lot.
In the past, betting sites would hire players who could beat them every week, applying the principle “if you can’t beat them, hire them”.
Oddsmakers are valuable resources, but their work is also extremely stressful: it is not uncommon for them to worry about details such as a simple goal difference, which could turn out to be a costly mistake. Everyone in this industry agrees that it takes nerves of steel and extraordinary stamina to carry out this role.
Management & Executives
In the early days of online gambling, the management team was often made up of people who had built the company from scratch.
These pioneers came from the world of traditional gambling, tobacconist coupons or the software industry, dedicating long hours writing codes to develop the first online games.
In the early days, management was involved in all areas of the company: from marketing to human resources, from product development to recruiting. As time went by and organizational structures grew, the distance between managers and operational teams increased, with a clearer separation of roles.
Compliance & Legal Aspects
For those with a law degree who don’t want to work in court, the online gambling industry offers an interesting and well-paid opportunity. Smaller casinos and platforms tend to outsource legal work, while larger companies have an in-house legal team. The main duties of this department include:
- Regulatory Compliance: Verify that the company has all the required licenses to operate in the territories in which it operates.
- Gaming Licenses: Make sure your license is valid and compliant in the countries where your site operates.
- Marketing Compliance: Monitor promotional materials, ensuring they comply with applicable regulations.
- Contracts: Manage and archive contractor, staff and supplier contracts.
- Disputes and Complaints: Dealing with issues with dissatisfied customers or disputes with other companies.
In recent years, many non-AAMS casinos have been hit with multi-million dollar fines for issues related to social responsibility, money laundering and non-compliance.
The legal department therefore plays a crucial role and often works closely with marketing, with which relationships are not always simple: marketing aims to promote the platform in an attractive way, while the legal department moderates the message to comply with regulations.
Marketing and advertising
In a hypothetical “dream office,” the wildest ideas would be pushed forward without restraint, but in reality they are often held back by the legal, compliance, and business intelligence departments.
In the early days, promoting an online casino was simple: emails were almost always opened, and affiliate sites drove traffic to casinos simply by using keywords and multiple links. It seemed like the “Wild West” of creativity.
Today, marketing is based on data and business intelligence, with targeted campaigns on bonuses and games that respect the brand style. There is still some room for innovative ideas, but the control of legal and compliance departments makes the work more challenging.
Customer Service
Customer support is crucial for non AAMS casinos and sports betting platforms, handling technical issues, money transfers, game rules and complaints. It is one of the few departments where players experience direct human interaction.
Today even small platforms, like betsport22 DK, can outsource this service through channels such as chat, email and telephone.
With new compliance requirements, customer support must now follow KYC procedures, checking age, identity, source of funds, and risk profile. The team is known for its cohesiveness, and often brings the experience of difficult interactions outside of working hours.
Affiliates & VIPs
Since the early days of online gambling, there has been a VIP department, made up of highly organised people who are constantly in contact with the most active customers, known as “high rollers”.
Unable to offer similar rewards to land-based casinos, VIP managers are responsible for arranging trips, sending gifts, and maintaining a close relationship with high-value players.
Today, part of their role also includes monitoring that these player customers do not exceed spending limits, keeping them safe.
IT, Security & Software
When there is a connection problem or the site is down, the IT department comes into play, one of the most “mysterious” and elusive in the company.
The IT team manages all IT security, making sure the casino is protected from external attacks, such as DDoS, and ensuring the smooth operation of the platform.
Although often invisible, IT is one of the key departments, always ready to intervene to solve problems that can affect the entire operation of the online casino.
Finance & Payments
Even more private and protected than IT, the finance department handles all payment processing, taking care of transfers to consultants, suppliers, staff and players who collect winnings.
In the early days, payment options were limited to credit cards and bank transfers, but today there are dozens of methods, including cryptocurrencies.
Online betting platforms and casinos offer different options to suit everyone’s needs, including users who prefer digital assets to maintain anonymity and privacy.
The financial department is crucial: this is where the money arrives, is counted and distributed, ensuring the stability and operability of the online casino.
